The recent addition to the Emporio Armani Underwear models is none other than sexy Barbadian pop star Rihanna. The S&M artist, adorned with a platinum blonde wig, follows up her Fall 2011 Armani Jean campaign with the same classic, film noir feel. The new campaign is shot entirely in black and white, featuring photographer Steven Klein, who also worked on the jean campaign. It can be described as nothing but sexy and sophisticated.

Using inspiration from the shoot location of New York City, a black Lincoln Continental car proves to be the perfect place for Rihanna to show off the new collection. A little demin design is thrown in, only making the already sexy scenes steamier.

Considering Rihanna’s recent rising success to ultimate stardom, Armani could not have chosen a better time to display the sultry Caribbean artist. The collection will be available Fall 2011.